Better Driveways
A lead generation platform connecting homeowners across West Sussex and Hampshire with vetted driveway installers, featuring an instant cost calculator and installer matching system.
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Project Overview
Better Driveways is a homeowner-focused platform that simplifies finding trusted driveway installers across the South Coast. Built as part of the Better Home Hub network, the site matches homeowners with up to 3 vetted local installers for free, no-obligation quotes.
We built the platform with a strong focus on conversion — from the prominent quote request forms and callback system to the interactive driveway cost calculator that gives instant estimates based on material type and project size. The site covers all major driveway types including block paving, resin bound, tarmac, concrete, gravel, and natural stone.
The platform serves over 25 locations across West Sussex and Hampshire, with dedicated area pages driving local search visibility. A recent projects gallery showcases completed installations, while customer testimonials and trust indicators (4.8/5 rating from 600+ homeowners) build confidence throughout the user journey.
The Challenge
Better Driveways needed a platform that could generate a consistent flow of qualified leads for their network of vetted driveway installers. The site needed to cover a wide service area across West Sussex and Hampshire, educate homeowners about different driveway materials and costs, and build enough trust to convert visitors into quote requests — all while competing against established directories and direct installer websites.
Our Solution
We built a conversion-optimised lead generation platform on Nuxt 3 with Supabase, featuring an interactive cost calculator for instant estimates, a streamlined quote matching system connecting homeowners with up to 3 vetted installers, dedicated service pages for each driveway type (block paving, resin bound, tarmac, concrete, gravel, natural stone), area-specific landing pages covering 25+ South Coast locations, and a recent projects gallery with customer testimonials to build trust.
Key Features
Instant Cost Calculator
Interactive tool providing driveway cost estimates based on material type, project size, and specifications — driving engagement and quote requests.
Installer Matching System
Connects homeowners with up to 3 vetted local driveway installers for free, no-obligation quotes.
Service Pages by Material
Dedicated pages for block paving, resin bound, tarmac, concrete, gravel, and natural stone driveways with detailed information.
25+ Area Landing Pages
Location-specific pages targeting West Sussex and Hampshire towns including Chichester, Brighton, Worthing, and Southampton.
Recent Projects Gallery
Showcase of 6+ completed driveway installations with location tags and project details to build homeowner confidence.
Trust & Social Proof
Customer testimonials, 4.8/5 ratings, and trust indicators strategically placed throughout the conversion funnel.
Results
- Interactive cost calculator provides instant estimates, increasing quote request conversions
- Matching system successfully connects homeowners with up to 3 vetted local installers
- Area pages covering 25+ locations across West Sussex and Hampshire drive local search traffic
- 4.8/5 customer satisfaction rating displayed from 600+ homeowner reviews
- Mobile-optimised design captures the majority of traffic from smartphone users
Technologies Used
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