Better Roofing
A professional roofing lead generation platform serving the South Coast, matching homeowners with vetted roofers for new roofs, repairs, and guttering services.
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Project Overview
Better Roofing connects homeowners across West Sussex and Hampshire with trusted, vetted roofing professionals. Part of the Better Home Hub network, the platform handles everything from new roof installations to emergency repairs and guttering work.
The site features three core service categories — new roofs (slate, clay tiles, concrete tiles, flat roofing, pitched roof conversions), roof repairs (leak repairs, tile replacement, ridge and hip tiles, flashing), and guttering and fascias (replacement, cleaning, maintenance). Each service has a detailed breakdown page with educational content that helps homeowners understand what they need.
A roofing cost calculator provides instant estimates based on project type, materials, and property size. Combined with a 3-step quote process, prominent callback forms, and strong trust indicators including completion counts and response times, the site consistently converts visitors into qualified leads for the installer network.
The Challenge
Better Roofing needed to stand out in the competitive roofing market across the South Coast. The platform had to clearly present three distinct service categories (new roofs, repairs, and guttering), cover a wide geographic area, and convert both planned projects and emergency repair enquiries into qualified leads for their network of vetted roofers.
Our Solution
We developed a lead generation platform with dedicated sections for new roofs, repairs, and guttering services, each with detailed breakdowns of sub-services and materials. An interactive roofing cost calculator provides instant estimates, while a streamlined 3-step quote process matches homeowners with vetted local roofers. Trust indicators including project completion counts, response times, and customer testimonials are strategically placed to maximise conversions.
Key Features
Roofing Cost Calculator
Interactive estimator providing instant quotes based on project type, roofing materials, and property size.
Three Service Categories
Dedicated sections for new roofs, roof repairs, and guttering/fascias — each with detailed sub-service breakdowns.
3-Step Quote Process
Streamlined matching system connecting homeowners with vetted local roofers in three simple steps.
Trust Indicators
Project completion counts, average response times, and customer ratings prominently displayed to build confidence.
Recent Projects Gallery
Six completed roofing installations with location tags showcasing quality of work across the service area.
Area Coverage Pages
Location-specific content targeting 25+ towns across West Sussex and Hampshire for local search visibility.
Results
- Roofing cost calculator generates instant estimates, boosting user engagement and quote requests
- Three distinct service sections effectively capture leads for new roofs, repairs, and guttering
- Coverage across 25+ South Coast locations drives consistent local search traffic
- Recent projects gallery with 6+ completed installations builds credibility with homeowners
- Prominent callback and quote forms convert both planned projects and emergency repair enquiries
Technologies Used
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